Facebook Insights

datapine offers a direct connection to Facebook Insights and Facebook Ads that can be setup fast and easy. Facebook Insights are a great tool to have a better understanding of your audience and its behavior. Connecting it to our software will enlarge the possibilities it offers and help you greatly in the management of your Facebook page, your posts, and more generally your exposure.


The following steps will demonstrate how to connect your Facebook account to datapine.


Connect to Facebook Insights


  1. Go to Settings in the right upper corner of the navigation bar.
  2. In the data sources screen click on the Facebook Insights button on the Add a new Data Source Widget.



  1. You will be redirected to the Facebook Login screen.
  2. Enter the login details of the Facebook Account which you wish to integrate and click Log In.



  1. You will be automatically connected to Facebook Insights. The extraction process of your Facebook data might take a while. After a successful connection has been setup a new data source widget will appear on your data source screen.



Note: Your metrics from Facebook will be automatically updated every 24 hours. In the data sources screen, the time of the last update of your facebook metrics will appear on your data source widget.




If your business owns a Facebook page, you can access and analyze your page’s performance through Facebook Insights. They indeed offer demographic details on your audience, how people respond to your posts (reactions, likes or shares) and engage with your page (talking about it, promoting it).


The Overview of your Facebook Insights will provide you with a summary of your page and posts activity for the last day, week or month. You can then access any of the subcategories shown on the overview page and get a deeper analysis: likes, reach, views, actions or posts.


Each of them will inform you on specific areas of your page and provide data about your performance. Connecting Facebook Insights to datapine will bring all those insights a step further as you will be able to manage your data along many other metrics, parallelize them and have them interact with each other on powerful interactive dashboards.