Digital data, by its very nature, paints a clear, concise, and panoramic picture of a number of vital areas of business performance, offering a window of insight that often leads to creating an enhanced business intelligence strategy and, ultimately, an ongoing commercial success.
Business intelligence steps up into this process by creating a comprehensive perspective of data, enabling teams to generate actionable insights on their own. With the introduction of online BI, companies today have the chance to create additional value, and, ultimately, profit.
At its core, business intelligence (BI) encompasses the strategies and technologies used by companies for the detailed online data analysis of key business-based information. BI technologies offer historical, current, and predictive insights into various aspects of business operations, thus helping a company to make informed decisions on activities centered around finances, marketing, sales, competitor research, social outreach, internal processes and more.