As a content marketer, you’re probably reading posts by Content Marketing Institute, Search Engine Land, Search Engine Journal, Moz, and so on. So, why do you do so? The answer is simple – you want value and these sites can offer it to you.
On the other hand, this is something you need to provide your readers with, as well. Your content needs to high-quality, trustworthy, and authoritative. Most importantly, it should never, ever bore them. To create content that resonates well with your target audience, you need to build a data driven content marketing strategy.
In other words, you need to analyze the demands of your industry, keep track of the latest digital marketing trends, understand your readers’ preferences, and tailor your content according to these factors. No matter if you’re a newbie copywriter or an experienced content producer, here are a few techniques that will make your data work for you. …