Marketing is a highly data-driven department in the company. The digitization of everything made it even easier for marketers to understand consumer behavior, even if it comes with a price: data overload. Having a website online doesn’t mean increasing your visibility to a wider audience anymore; it means to learn who that audience is, their interests, how they behave, and take advantage of that knowledge to customize their experience as much as possible. Website traffic metrics help you measure nearly everything happening on your website, allowing you to adjust and optimize it to improve its performance. The best way to manage all this data efficiently is to use a dashboard software, that let explore, monitor and report your data easily without prior knowledge. You can build marketing dashboards in no time and share your insights with your team with a few clicks.

By tracking the right website metrics, you can assess and identify relevant patterns within your data. This is highly valuable because without measurement, marketing becomes a guessing game: how would you know the level of success (or failure) of your various campaigns, if you do not check the results? Web analytics metrics are critical when it comes to adjust and developing a solid marketing strategy. Let’s go over 10 important metrics you should track to ensure your website’s success.

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Data is crucial for successfully running an inbound call center. With so many calls coming in each and every day, it can be quite hard to know what’s going on without meaningful metrics. This makes choosing the right metrics very important, as when you choose to focus on a given call center KPI, you are implicitly saying that this metric represents an important reality in your business. And if you’re going to spend all of the effort to quantify and track that metric, you want to get a positive return on your investment. To consolidate all your data and make the most out of it, consider using a KPI software that will help you in the elaboration of various business dashboards. …

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“Information is the oil of the 21st century, and analytics is the combustion engine.” – Peter Sondergaard, Gartner

In today’s hyper-connected digital world, big data is everywhere. We all have a digital footprint and believe it or not, almost everything we do online can be analyzed, quantified and used to help track consumer trends, behaviours and insights that help brands reach out to us on an engaging, personal level.

That said, should you be a retailer and reading this: if you’re not at present, you need to start using big data to your advantage, by mastering and understand it namely thanks to a retail analytics software for instance. According to a recent study, 54% of consumers would consider terminating their relationship with a retailer if they don’t benefit from the bespoke content, offers and deals. And to connect with your target audience with valuable, personalized content or deals tailored to their personal needs, you need big data. …

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“It is a capital mistake to theorize before one has data.” Sherlock Holmes

The rise of data analytics has majorly changed the way we see the world. We no longer need to shoot in the dark to make informed decisions. The modern world comes available with a wealth of data, the kind that offers deeper insights than we could have possibly imagined even a decade ago. In fact, six million developers across the world are currently working on big data and advanced analytics. What’s more, by 2020, 1.7 megabytes of data will be created each second, for every person on earth.

Now, one of the fields that stands to benefit greatly from the adoption of data analytics is the healthcare sector – and we’re talking about hospitals in particular. Not only can the smart use of data make hospitals run more economically and efficiently, but it can also aid patient care and save lives. Before we delve any deeper, let’s consider something for a moment. …

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For years, businesses have experimented and narrowed down the most effective measurements for productivity. Productivity can be measured in many different ways and at different levels, from the raw industrial output of an asset in a manufacturing facility, to the specific individual sales performance of a vendor. Today, employee output is no longer represented by vague descriptions, but by isolated figures that offer insight for improvement in specific areas, and that can be found on an HR dashboard for instance. There are a lot of KPI examples out there to measure progress and assess productivity. Each industry, business, and department has tailored their own definition of individual productivity that can be assessed by performance indicators: let’s take a look at our selection of 7 essential employee productivity metrics you can use to improve your business performance. …

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