10 Case Studies On The Benefits of Business Intelligence And Analytics
Table of Contents
1) Why Is Business Intelligence So Important?
2) What Are The Benefits of Business Intelligence?
Using business intelligence and analytics effectively is the crucial difference between companies that succeed and companies that fail in the modern environment. Why? Because things are changing and becoming more competitive in every business sector, the benefits of using business intelligence and proper use of data analytics are key to outperforming the competition.
For example, in marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. Consumers have grown increasingly immune to ads that aren’t targeted directly at them.
The companies that are most successful at marketing in both B2C and B2B are using data and online BI tools to craft hyper-specific campaigns that reach out to targeted prospects with a curated message. Everything is being tested, and the successful campaigns get more money put into them, while the others aren’t repeated.
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