Data is the new oil? No, data is the new soil.” – David McCandless
Humans are visual creatures. A visual is processed 60,000 times faster than any form of text, and studies show that 65% of the population is composed of visual learners. Moreover, 90% of the information transferred to the brain is visual.
Marrying digestible text with striking visuals provides the best results regarding the effective presentation of information, which in turn makes it easy for audiences to understand and retain data. This very notion is the core of visualization.
In recent times, data visualization specialists have married information to high-aesthetics, taking advantage of humans’ natural affinity for beauty. When we are choosing the right data visualization type, the most important element to consider is if you’re offering people the opportunity to see insights they haven’t seen or experienced before and wouldn’t otherwise be able to decipher in written text alone.