The datapine Blog
News, Insights and Advice for Getting your Data in Shape

How to Create a Data-Driven Content Marketing Strategy?

data-driven content marketingSource: Burst

As a content marketer, you’re probably reading posts by Content Marketing Institute, Search Engine Land, Search Engine Journal, Moz, and so on. So, why do you do so? The answer is simple – you want value and these sites can offer it to you.

On the other hand, this is something you need to provide your readers with, as well. Your content needs to high-quality, trustworthy, and authoritative. Most importantly, it should never, ever bore them. To create content that resonates well with your target audience, you need to build a data driven content marketing strategy.

In other words, you need to analyze the demands of your industry, keep track of the latest digital marketing trends, understand your readers’ preferences, and tailor your content according to these factors. No matter if you’re a newbie copywriter or an experienced content producer, here are a few techniques that will make your data work for you. …


KPI Management And Best Practices: How To Find The Perfect KPIs For Your Business

A KPI management and KPI best practices guide

Fact: 100% of the statistics strategically placed atop blog posts are a direct result of people studying Key Performance Indicators, or KPIs.

An even more interesting fact is that the blogs we read on a regular basis are not only influenced by KPI management; they’re molded by its suggestions. Catchy headlines, backlinks to others bloggers who may tag you on social media or their own blogs, at least one numbered or bulleted list, and visuals, visuals, visuals. All these demands are not crafted out of thin air nor sung by the high council of Silicon Valley; they are created by us, the reader. And our demands are communicated to businesses via KPI examples.


3 Monthly And Annual HR Report Templates To Empower Your Business

Monthly and annual HR report templates to help you empower your business

Human resources reports are an integral component to effectively manage your business’s human resources (HR) activities and departments. It enhances informed decision-making processes and enables partners, investors, and stakeholders to gain insight into the organization. With the current accelerated rate of digital technologies available to augment HR processes, it’s vital for businesses to take advantage of modern, digital reporting methods. …


How To Measure Customer Satisfaction With The Customer Effort Score And The Net Promoter Score

Well-managed Customer Effort Score and the Net Promoter Score will drive up your customer experience

Today’s customers are driven by experiences. The customer experience as Forrester Research defines it is “how customers perceive their interactions with your company”. Indeed, perception and interaction are the two pillars of a customer experience definition – and a good customer experience often leads to customer satisfaction, the Grail every company looks for. Customer satisfaction evaluates how the products or services supplied by a company meet or surpass a customer’s expectation.

Brands and businesses who want to retain their customers and increase loyalty must provide personalized, responsive, seamless experiences across all channels.  Part of creating a positive customer experience is understanding where your business is doing well, and which areas need more attention or improvement. For customer service industries, utilizing the Customer Effort Score and the Net Promoter Score can help you meet customers’ needs, avert potential customer frustrations, monitor customer satisfaction levels, and get an idea of how your team is doing. Let’s delve into these notions to see how to measure customer satisfaction and drive up your customers’ experience.


7 Examples of Financial Reports You Can Use For Daily, Weekly, and Monthly Reports

daily, weekly, monthly financial reports examples

As a business, you need the reliability of frequent financial reports to gain a better grasp of your financial status both current and future. In addition to enabling you to take a proactive approach to managing your company’s finances, they help you increase long-term profitability through short-term financial statements. They communicate crucial financial information that covers a specified time period through daily, weekly, and monthly financial reports. It is a powerful tool that can be applied to increase internal business performance. It also is a great way to stay updated on any significant progress or changes in the status of your finances, and help you measure your financial results, cash flow, and financial position.