Big data plays a crucial role in online data analysis, business information, and intelligent reporting. Companies must adjust to the ambiguity of data, and act accordingly. Spreadsheets no longer provide adequate solutions for a serious company looking to accurately analyze and utilize all the business information gathered.

That’s where business intelligence reporting comes into play – and, indeed, is proving pivotal in empowering organizations to collect data effectively and transform insight into action.

So, what is BI reporting advancing in a business? It provides the possibility to create smart reports with the help of modern BI reporting tools, and develop a comprehensive intelligent reporting practice. As a result, BI can benefit the overall evolution as well as the profitability of a company, regardless of niche or industry.

To put the business-boosting benefits of BI into perspective, we’ll explore the benefits of business intelligence reports, core BI characteristics, and the fundamental functions companies can leverage to get ahead of the competition while remaining on the top of their game in today’s increasingly competitive digital market.

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“There is only one boss. The customer.” – Sam Walton, Walmart’s founder

Customer experience is slowly but surely exceeding both price and product as the world’s most critical brand differentiator, according to numerous articles over the Internet written by industry experts. Brands with the ability to build flawless customer experiences and offer exceptional standards of customer service (CS) stand to set themselves apart from their competitors in a notable way.

When it comes to CS, in particular, today’s digital consumer is very much in charge. Due to the hyperconnected, incredibly convenient, and instantaneous nature of the modern consumer world, and the number of touchpoints on offer, maintaining excellent levels of service by utilizing carefully selected customer service KPIs is the ultimate key to survival.

That said, if you’re able to answer customer queries quickly and effectively, you stand to increase your brand loyalty ten-fold. To optimize your CS offerings you need access to the right data, and this is where customer service reports come into play.

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Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway. – Geoffrey Moore, Author of Crossing the Chasm & Inside the Tornado

In the digital age, brands, businesses, and organizations have a wealth of information at their fingertips: a level of insight that if leveraged correctly, not only has the power to offer a real competitive edge but provides the potential to innovate, inspire and create a well-oiled commercial machine that continues to evolve with the times.

We are indeed living in a time rich in invaluable digital data. By gaining the ability to gather, organize and analyze the metrics that are most important to your organization, you stand to make your business empire more intelligent than ever before – and executive reporting and business dashboards will help you do just that.

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As in many other industries, the information technology sector faces the age-old issue of producing IT reports that boost success by helping to maximize value from a tidal wave of digital data. While integral to organizational success and development, without the ability to gain actionable insights from your most important data, IT reporting could be considered somewhat of a fruitless exercise.

As head of IT, you may have heard the question, “How many support tickets did we get that month? And how fast were they resolved?” Without the capacity to answer such questions, your ability to support your IT department successfully will be hindered.

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“Software as a service” (SaaS) is becoming an increasingly viable choice for organizations looking for the accessibility and versatility of software solutions and online data analysis tools without the need to rely on installing and running applications on their own computer systems and data centers.

SaaS is taking over the cloud computing market. Gartner predicts that the service-based cloud application industry will be worth $143.7 billion by 2022—a level of growth that will shape SaaS trends in 2020.

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