How are my campaigns performing? Where shall I invest next, what to promote and what to let go? The marketing department leader always bears these questions in mind. Make your work easier with datapine’s marketing analytics and compile all the important marketing metrics that matter: cost per acquisition, total revenue, profit and revenue per acquisition, etc. Collect them all in one single place to have a global overview of your marketing performance and take the best next initiative.
Digital marketing changed the way we perform and measure campaigns. As much as offline campaigns are difficult to monitor, online marketing ones come with their long list of possible KPIs: average session duration, number of pages viewed per single visit, traffic sources, ROIs... All of them need to be visualized properly to be understood, so as to make the best out of them and adjust targeting. Let datapine decomplexify your marketing analytics and bring your campaigns to the next level.
Likewise, marketing operations are enhancing the campaigns performance by measuring and comparing each of them. Number of impressions, total clicks, acquisitions per campaign, all the metrics should first be processed and then organized, and it can take a long time and resources to have them handled. datapine’s BI software for marketing professionals facilitates your work in bringing all your intelligence together in a visually smart way and identifies potential improvements.
Wherever your PR strategies are leading you to, measurement is an essential part that shouldn’t be underestimated. Follow the conversion rate your social media activities are generating, the bounce rate and page views, the evolution of your monthly visits. This will help you in having the right understanding of your efforts, as well as the situation of the brand awareness. Your data can tell beautiful stories, provided you know how to consolidate them: let datapine help you out and write them with you.