“In Social Media, the “squeaky wheel” gets the oil. You have to put yourself out there, to find people who will relate or even debate with you, depending on what you are looking for.” – Jessica Northey
At present, around 2.7 billion people use social networks worldwide. That’s a mind-boggling level of active users, most of which share their thoughts, feelings, opinions, and recommendations with friends and family. As a brand or business, if you meet your target customers on the platforms on which they’re most engaged, you stand to grow your audience and boost your bottom line exponentially.
By sparking up meaningful conversations and delivering valuable content with your prospects at times that they’re most likely to respond or react, you will ensure your social success – and in turn, help your business to scale, evolve, and thrive in this cutthroat digital age.
But how do you know where to target your audience? What time is best to connect with them? And which platforms should you focus on the most? Getting your socially-driven affairs in order can seem like an impossible feat, but with social media reporting, you will be able to gain the insights you need to attain the results you deserve.
Here, we explore the meaning and value of social reporting plus the value of a social media marketing report, as well as the tools you need to get the job done properly – starting by considering what social media reports are and their role in today’s hyper-connected business world.
What Is A Social Media Report?
A social media report offers a means of extracting value from data based on various social networks (Facebook, Twitter, LinkedIn, YouTube, etc.) and metrics (follows, likes, reach, growth, awareness, post performance, engagements, etc.) over various time frames.
Social media marketing reporting is based on a curated collection of data and statistics that are customized based on your business’s social marketing activities and goals.
By using social report templates to track, measure, and refine your socially-driven efforts, you will make better, swifter, and more informed decisions while maximizing your ROI with every initiative or interaction you make.
Why Should I Use Social Media Reports?
Social media marketing covers a wide range of platforms, plans, campaigns, content, and strategic initiatives. Being able to make intelligent decisions that will streamline your efforts will pay dividends.
That said, a social media performance report will open your eyes to a wealth of information that will help you generate leads, cultivate long-lasting customer relationships, and create content that is shareworthy and will boost your levels of brand awareness.
In the digital age, shooting in the dark and hoping for the best just won’t do. You have to use data to your advantage, and use it well by choosing the right digital marketing KPIs that will help in your overall social strategy. Whether a social media report for Facebook or a social media analysis report for any other platform, here are the primary reasons you should use digital dashboards to your advantage:
- Smarter content creation: Data based on factors including the ideal post length and most engaging themes for your business’s audience will help you create and promote more valuable, engaging content for your audience on each social platform.
- Results-driven scheduling: A monthly social media report can offer invaluable insights into the best times of the day, week, or month to interact or share content with your audience, as well as which topics are likely to resonate with prospects. By understanding this information, you’ll be able to schedule posts and deliver campaigns strategically, and in turn, enjoy maximum results from all of your social media marketing efforts. This should be done by selecting accurate social media KPIs which we will explain later in more detail.
- Tailored targeting: Social media analytics reports offer a level of insight that allows you to drill down deep into platform-specific data and ultimately plan strategic efforts and activities tailored to each platform rather than adopting a one-size-fits-all approach to your promotional efforts. With the help of data analysis tools, this targeting can be built up significantly.
- Customized tracking and performance measurement: Tracking your efforts and target-setting is the key to ongoing growth and success, and these kinds of reports provide a host of insights that will help you tackle specific roadblocks, overcome challenges, and discover fresh information that will help you drive the business forward.
- Identifying trends and new opportunities: The possibility to conduct research and connect with other, international markets while keeping expenditures on a minimum level, provides a benefit that other channels may not have. Discovering new consumer behavior and detecting new areas of potential selling points, can, and will, increase the reach of a brand.
“You can never go wrong by investing in communities and the human beings within them.” – Pam Moore
The Benefits Of Tracking Your Social Platform Activity
As we just established, tracking and measuring your activity is pivotal to success, and social media reports are a great tool. If you track your social media activity on a consistent basis, you will not only grow your audience but also foster customer loyalty, turning one-time buyers into long-term brand advocates.
Moreover, these kinds of reports, when customized to your specific needs and goals, will help you become more approachable to potential customers as it will allow you to establish the perfect brand voice for each platform while helping you to improve your response rates and levels of social media-based customer service.
Another undeniable benefit of tracking your social platforms’ activities is the fact that you will stand a greater chance of leveraging trending hashtags, viral movements, and trends, finding unique ways to inspire, entertain, and deliver value to your audience.
Seventy-one percent of consumers who have reported a positive social experience with a brand are likely to recommend it to others. Track and measure your efforts, and you will satisfy your customers, reaping the rewards of growth, loyalty, and prosperity in the process. Need we say more?
Discover Our Social Media Report Examples
By now, it’s clear just how valuable social media reports are for modern businesses looking to make a real impact with their marketing efforts. To help put this into perspective, here is a selection of real-life social media report examples for your viewing pleasure. With these user-friendly online dashboards, you don’t need to know how to create a social media report – each interface is intuitive, navigable, and simple to customize.
Without further ado, let’s look at our first social media reporting template.
1. Facebook Page Dashboard
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The first of our report templates is dedicated to the world’s largest social network – Facebook. With 1.47 billion people that log in daily, this network is still on top of search engines with 78% of American consumers that have discovered retail products to buy just on this network. This is an astonishing potential that, if used wisely, can ensure sustainable business development. For this reason, the reporting practice becomes even more important since it can provide the exact numbers on how your company is developing on this social network.
As Facebook has its own set of rules, practices, and metrics, this invaluable report template offers a real insight into page views, behaviors, interactions, priceless follow demographics, likes, engagements, and a host of other essential information that will help you refine your Facebook marketing strategy.
- Number of Fans
- Follower Demographics
- Page Views by Sources
- Actions on Page
To find out more about this social media report template, explore our Facebook dashboards in greater detail.
2. LinkedIn Company Page Dashboard
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LinkedIn is undoubtedly the planet’s premier professional network, and the second of our social media report templates focuses solely on this ever-expanding platform. With more than 500 million members, of about 61 million users are senior level influencers, the potential in the B2B environment increases each year. That’s just the tip of the iceberg on why tracking this social platform is of utmost importance. Let’s see how this can be done in our example.
A prime monthly social media report example (although it’s entirely possible to track metrics and interactions on a daily or weekly basis), our LinkedIn reporting dashboard offers comprehensive information on company update frequency. Follower demographics, engagement rates, and more – all geared towards remaining relevant, present, and growing those all-important professional relationships on a consistent basis.
- Followers’ Demographics
- Number of Followers
- Impressions & Reach
- Engagement Rate
- Company Update Stats
To discover more about this particular report example, explore our LinkedIn dashboards & templates in more depth.
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Twitter remains one of the most popular and relevant social networking platforms on the planet, and the third of our reporting examples drills down into what makes the platform tick – the tweets. With more than 500 million tweets sent each day, and 24% of total users being urban, educated, higher-income adults, Twitter holds the possibility to interact with the right demographics, at the right moment. Let’s take a look at our template to see what kind of reports we can extract.
This is a social media performance report template that is certain to enhance your Twitter marketing strategy. The Tweet performance dashboard tracks key activities over a 30-day period while offering a balanced mix of KPIs that will help you boost engagement and streamline your promotional strategy on a continual basis. This is a KPI report example that you should take note of, particularly if you’re looking to achieve total Twitter domination in your niche.
- Average Number of Link Clicks
- Average Engagement Rate
- Average Number of Impressions
- Top 5 Tweets by Engagement
To discover more about this template and others like it, browse our Twitter dashboards & templates.
4. YouTube Video Performance Dashboard
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YouTube is the top video platform in the world, and that’s a fact. With more than 1.9 billion logged in monthly users, you can navigate the platform in a total of 80 different languages, over 91 countries, and reach more 18-49 year-olds than on any broadcast or Cable TV network. These astonishing facts put YouTube also as the second largest search engine and the third most visited site after Google and Facebook. That being said, the monitoring and reporting of this network is invaluable for any video marketing strategy.
One of our social media report templates of the video variety, the YouTube video performance dashboard will help you improve your video-based marketing efforts.
Offering key metrics on viewer engagement as well as retention, this social media analytics report template will allow you to improve the visual content you produce as well as tailor it to the needs, preferences, and interests of your target audience.
Plus, KPIs like total watch time and video views will help you understand what is and isn’t working, allowing you to make essential tweaks to your YouTube strategy over time. A social media report example that every business should explore, regardless of industry or sector.
- Total Watch Time
- Total Number of Video Views
- Viewer Retention
- Video Engagement
To find out more about this reporting template and others like it, explore our mix of YouTube dashboard examples & templates.
While it may be a competitive landscape, social platforms are potentially prosperous, profitable playing fields for brands that know how to use them to their advantage. It’s no secret that the huge potential of utilizing these networks, with both organic and paid opportunities, should be one of the top priorities for companies that know how to target their audiences and create performance-based analytical reports. For that reason, a neat reporting practice is an invaluable resource to fully obtain the benefits of your social networking strategy. Embrace the power of social media reporting today, and you’ll reap endless rewards tomorrow – and long into the future.
For more insights into the virtues of data analytics, you can explore 250 KPI examples we have carefully prepared.
And if you want to tackle even deeper into social networks and reporting, you can try our software for a 14-day trial completely free!