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“In Social Media, the “squeaky wheel” gets the oil. You have to put yourself out there, to find people who will relate or even debate with you, depending on what you are looking for.” – Jessica Northey
There are billions of social media users across the globe, most of which share their thoughts, feelings, opinions, and recommendations with friends and family. As a brand or business, if you meet your target customers on the platforms on which they’re most engaged, you stand to grow your audience and boost your bottom line exponentially.
By sparking up meaningful conversations and delivering valuable content with your prospects at times that they’re most likely to respond or react, you will ensure your social success – and in turn, help your business to scale, evolve, and thrive in this cutthroat digital age.
But how do you know where to target your audience? What time is best to connect with them? And which platforms should you focus on the most? Getting your socially-driven affairs in order can seem like an impossible feat, but with social media reporting, you will be able to gain the insights you need to attain the results you deserve. When you add up modern technology and a professional report tool, your reporting processes in the social realm will reap many rewards.
Here, we explore the meaning and value of social reporting plus the value of a social media marketing report, as well as the tools you need to get the job done properly – starting by considering what these reports are and their role in today’s hyper-connected business world. After that, we will present benefits that these reports have on offer and finish with examples and templates from real business scenarios. Without further ado, let's get started.
What is a Social Media Report?
A social media report offers a means of extracting value from data based on various social networks (Facebook, Twitter, LinkedIn, YouTube, etc.) and metrics (follows, likes, reach, growth, awareness, post-performance, engagements, etc.) over various time frames.
Social media marketing reporting is based on a curated collection of data and statistics that are customized based on your business’s social marketing activities and goals.
By using social media management reporting software to track, measure, and refine your socially-driven efforts, you will make better, swifter, and more informed decisions while maximizing your ROI with every initiative or interaction you make.
Why Is Social Media Reporting Important?
Social platform marketing covers a wide range of platforms, plans, campaigns, content, and strategic initiatives. Being able to make intelligent decisions that will streamline your efforts will pay dividends.
That said, social media reporting will open your eyes to a wealth of information that will help you generate leads, cultivate long-lasting customer relationships, and create content that is shareworthy and will boost your levels of brand awareness.
In the digital age, shooting in the dark and hoping for the best just won’t do. You have to use data to your advantage, and use it well by choosing the right digital marketing KPIs that will help in your overall social strategy. Whether a social media report for Facebook or a social media analysis report for any other platform, here are the primary reasons you should use digital dashboards for your social media reporting:
- Smarter content creation: Content creation is the base for any social media strategy. But publishing content just by intuition is not the smartest way to approach your strategy. With the help of social media reporting, you can identify relevant information such as your top-performing posts, if your target likes videos or images, posts or stories, and several other insights. This will help you create and promote more valuable and engaging content on each social platform based on real information.
- Results-driven scheduling: A monthly social media report can offer invaluable insights into the best times of the day, week, or month to interact or share content with your audience, as well as which topics are likely to resonate with prospects. By understanding this information, you’ll be able to schedule posts and deliver campaigns strategically, and in turn, enjoy maximum results from all of your social marketing efforts. This should be done by selecting accurate social media KPIs which we will explain later in more detail.
- Tailored targeting: Social media reporting gives you a level of insight that will allow you to drill down deep into platform-specific data and ultimately plan strategic efforts and activities tailored to each platform rather than adopting a one-size-fits-all approach to your promotional efforts. With the help of an online data analysis tool, this targeting can be built up significantly.
- Customized tracking and performance measurement: Tracking your efforts and target-setting is the key to ongoing growth and success, and these kinds of reports provide a host of insights that will help you tackle specific roadblocks, overcome challenges, and discover fresh information that will help you drive the business forward.
- Identifying trends and new opportunities: Social media is all about conversations and customers expect brands to be a part of them. With the help of social media reporting, you have the possibility to conduct research that you might not find in other channels, like what topics your customers are talking about, connect with other international markets while keeping expenditures on a minimum level. Discovering new consumer behavior and detecting new areas of potential selling points, can, and will, increase the reach of a brand.
- Delivering added value to audiences: Another undeniable benefit of tracking your social platforms’ activities is the fact that you will stand a greater chance of leveraging trending hashtags, viral movements, and trends, finding unique ways to inspire, entertain and deliver value to your audience.
- Prove the value of your strategy: Rather if you are working for a client or your own brand there is no better way to understand if your social media strategy is successful than with a social media report. By making sense of your social metrics you can prove if your content was successful, if your budget was spent effectively, and most importantly if the investment in your strategy was worth it.
- Identify seasonality effects: Our last benefit speaks about seasonality which in marketing is defined by fluctuations occurring during specific seasons or days of the year. For example, Easter, Christmas, Black Friday, Cyber Monday, among others. These events are commercially critical for businesses as they represent opportunities to increase sales and gain new customers. In order to achieve their seasonality goals, brands need to perform detailed analyses and plan quality campaigns with content that aligns with their target audience. For this purpose, social media reports are an invaluable tool. You can use data from previous years to understand what types of holidays your customers interact with the most, which types of strategies worked and which ones didn't, and prepare yourself accordingly.
“You can never go wrong by investing in communities and the human beings within them.” – Pam Moore
As we just established, tracking and measuring your activity is pivotal to success, and reports are a great tool. If you track your social activity on a consistent basis, you will not only grow your audience but also foster customer loyalty, turning one-time buyers into long-term brand advocates.
Moreover, these kinds of reports, when customized to your specific needs and goals, will help you become more approachable to potential customers as it will allow you to establish the perfect brand voice for each platform while helping you to improve your response rates and levels of social-based customer service.
Seventy-one percent of consumers who have reported a positive social experience with a brand are likely to recommend it to others. Track and measure your efforts, and you will satisfy your customers, reaping the rewards of growth, loyalty, and prosperity in the process. Need we say more?
7 Best Practices For Successful Social Media Reports
There is no one, single black and white way to create a report. Depending on the specific use-case and what kind of metrics you want to track, the reporting process for various social channels will be different. There are some core questions you need to answer before creating a report, and there are some best practices to follow in order to create the best possible report for your social efforts. Here we will name a standard process that should make your practice easier:
1. Define your stakeholders
The first step to start creating powerful social media reports is to answer the simple question: who am I addressing my report to? With social media being such a versatile tool, it is possible that you may need to account results to different departments based on different goals. To put your data into perspective for each stakeholder involved, no matter if it's from sales, marketing, or an external client you can create a specific report only including the metrics that are relevant for that specific stakeholder. Try to always include only your KPIs to avoid losing time and resources in analyzing numbers that are not useful. You can include other metrics from time to time if you notice a hidden opportunity or if it can provide context to your main KPIs.
2. Choose the right metrics
The metrics you choose should be adjusted depending on the social platform. Although they're all social, each network has its own set of rules and best practices. With the help of a KPI tool you can better understand what kind of operational metrics you want to track, whether you need to focus on strategic and high-level KPIs or you need a combination of both? Apart from considering different parameters for each platform, you should also consider choosing the metrics that align with the main goal of your strategy. For example, if one campaign was created with the goal to drive sales, then followers or likes will not be a useful parameter to track, better leads or conversions.
3. Concentrate on impactful data
Defining and analyzing the right KPIs is not the only determining factor you should consider when creating your social media reports. You should always try to look at your information from different perspectives, explore and filter your data to uncover hidden insights that could optimize your performance. For example, if you filter your data by country and realize that 70% of your traffic is coming from one specific country then you can create targeted strategies for that country or focus your budget a little bit more on it. It is important to consider that you need to be careful when filtering your data to not create misleading reports.
4. Visualize all your data in one place
If you work with several social media platforms in your strategy it means that you will need to extract data from many sources, making the reporting process tedious and time-consuming. Modern business intelligence tools such as datapine offer data connectors to help you visualize all your relevant metrics in one place, this way you can compare how strategies performed in different platforms and extract meaningful insights for improvement. In addition, the tool will update your data from your social media reports automatically, this way you can invest your time in analyzing your information instead of extracting it. We will give an example of how showcasing all your social media data into one automated report can be beneficial soon in the article.
5. Identify your reporting schedule
While social posts can go viral in no time, it is also important to keep an overview of the big picture. It's advisable to schedule regular reports while connecting to your social accounts on a daily basis (don't forget about community management, although this can be a subject on its own). Reports can be sent on a weekly, monthly, or quarterly basis but you need to decide this based on your social schedule. With the help of automated reporting techniques, you schedule reports at a specific time interval without the need to update the information manually each time.
6. Pick the right social media reporting tools
There are numerous data reporting tools on the market that can help you in presenting your information, but just a few provide features that will make your work extremely simple and straightforward. Especially if you need to combine numerous social networks, you need to be careful in choosing the right software. A tool that will enable you to access real-time data, automate your reports and simplify your sharing processes might be a better solution than a traditional spreadsheet. datapine is a BI reporting tool that allows you to create powerful, interactive reports to perform advanced data analysis. Its user-friendly interface makes it easy to use by anyone in your organization. Thanks to its automated reporting feature and data connectors you can see all your data live and in one place, making it the perfect solution for your social media reports.
7. Integrate predictions in your report
Apart from tracking the performance of your strategies, you should also use your social media reports as a tool to predict future outcomes in your data. Unlike many other BI solutions in the market, datapine offers a user-friendly predictive analytics feature that will allow you to extract advanced insights through the recognition of trends and patterns in your data that you wouldn’t get with traditional reporting techniques. By using predictions, you can understand things like customer’s demands, sales promotions, and others. Modern businesses are using more and more predictive analytics technologies to get an edge on the competition.
To continue exploring the value of social media reporting this time in practice, we have selected 9 examples that will show you not just what goes into a monthly social media report, but also particularities of each. You will be equipped with enough insights to start creating your own reports and use these templates to your advantage.
Discover Our Top 9 Social Media Report Examples
By now, it’s clear just how valuable social reports are for modern businesses looking to make a real impact with their marketing efforts. To help put this into perspective, here is a selection of real-life social media report examples for your viewing pleasure. With these user-friendly online dashboards, you will see how each interface is intuitive, navigable, and simple to customize.
1. Social Media Marketing Report Example
Before diving into the specific examples of each platform, we want to go deeper into the benefits of displaying all your data in one place with this powerful KPI scorecard dashboard showcasing relevant metrics on four platforms: Facebook, Twitter, Instagram, and YouTube.
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In the example above we see charts tracking a set of relevant metrics for each platform such as followers, views/impressions, interactions, and engagement. Every single one of these metrics performs against a target and a comparison with the previous period. At the bottom of each chart, you also have a graph showcasing CTR fluctuations for a 6 months period. By looking at these numbers you can see if specific strategies that you implemented are working to achieve your goals, for example, we see that Twitter has problems with the numbers of clicks, here you can investigate deeper and see if the content wasn’t interesting for your audience or if maybe it would work better in another type of channel.
This dashboard can be useful for several scenarios in social media reporting. First, it can serve as a tool to present to clients or managers that want to have access to the live performance of their social media, for this purpose, the simple visuals in red and green can provide insights immediately about positive or negative goals achievements. Second, as we mentioned before, having an overview of all these platforms’ performance together in one place will save you time that you can invest in deeper analysis to improve your strategies. Finally, this KPI scorecard can also be useful for SMM departments that hold meetings to track the progress of their strategy, since the dashboard gives them a quick summary of metrics to support their discussions.
2. Social Media Reports For Facebook
Facebook is the most wide-spread social channel in the world. With billions of users across the world, tracking and analyzing social activities on this platform is essential. Here we deliver a sample social media report for your Facebook page and another one for Facebook post management.
a) Facebook Page Dashboard
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This report template is dedicated to the world’s largest social network – Facebook. With 1.47 billion people that log in daily, this network is still on top of search engines with 78% of American consumers that have discovered retail products to buy just on this network. This is an astonishing potential that, if used wisely, can ensure sustainable business development. For this reason, the reporting practice becomes even more important since it can provide the exact numbers on how your company is developing on this social network.
As Facebook has its own set of rules, practices, and metrics, this invaluable report template offers a real insight into page views, behaviors, interactions, priceless follow demographics, likes, engagements, and a host of other essential information that will help you refine your Facebook marketing strategy.
- Number of Fans
- Follower Demographics
- Page Views by Sources
- Actions on Page
To find out more about this social media report template, explore our Facebook dashboards in greater detail.
b) Facebook Post Dashboard
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Our rundown of social media reporting dashboards wouldn't be complete without taking a closer look at the post level of this social network. While monitoring the big picture of the overall Facebook page is essential, analyzing posts will deliver even more value to your social strategies.
Our dashboard begins with a simple overview of the number of impressions, and the average values of metrics such as reach per post, engagement rate, and CTR. That way you can get an overview of how your posts are performing but you might want to follow up with more details. That's why, in this dashboard, you can see additional Facebook KPIs visualized in a clean and straightforward way: the average amount of impressions per post, post reactions, top 3 posts by CTR, and average engagement per post. These metrics can tell you a number of things: what type of posts work best, what kind of reactions do you generate from your audience, and how many people see your posts, among other important elements to create a comprehensive social data story.
- Reach by Post Type
- Post Engagement Rate
- Click-through-rate (CTR)
3. LinkedIn Social Media Report Samples
If you want your business to thrive in online social settings, you need to develop and manage a LinkedIn account. LinkedIn has numerous benefits and it's considered as the number one platform for business-related social communication. To steer your success on this invaluable network, we have prepared 2 social media reporting templates that you can use for your potential online business influence.
a) LinkedIn Company Page Dashboard
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LinkedIn is undoubtedly the planet’s premier professional network, and the second of our social media report templates focuses solely on this ever-expanding platform. With more than 500 million members, of about 61 million users are senior-level influencers, the potential in the B2B environment increases each year. That's just the tip of the iceberg on why tracking this social platform is of utmost importance. Let's see how this can be done in our example.
A prime monthly social media report example (although it's entirely possible to track metrics and interactions on a daily or weekly basis), our LinkedIn reporting dashboard offers comprehensive information on company update frequency. Follower demographics, engagement rates, and more – all geared towards remaining relevant, present, and growing those all-important professional relationships on a consistent basis.
- Followers’ Demographics
- Number of Followers
- Impressions & Reach
- Engagement Rate
- Company Update Stats
To discover more about this particular report example, explore our LinkedIn dashboards & templates in more depth.
b) LinkedIn Individual Profile Dashboard
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Not just important for your company's profile, but the individual as well, LinkedIn is one of the networks where you can easily find business influencers and connect with numerous peers across the globe. Individual profile users can benefit from such a dashboard since your business profile on LinkedIn can generate valuable results not just for your company, but your individual efforts as well.
This social media metrics report template is created with the help of a dashboard generator, where you can also find numerous other templates and easily start building your own dashboard or report. Metrics based on post and profile views monitored across specified weeks will immediately let you know how your published content performed over a course of time, how well is received, and do you need to adjust your strategies. This is not only crucial for companies but if you're striving to brand your name and develop your personal presence, you need this dashboard in your life.
Another LinkedIn KPI, the 3 most recent updates will remind you what did you recently publish and if you see a spike, you might want to consider taking a closer look at those posts.
- Viewer Information
- Contact & Network Growth
- Profile Views by Job Title
- Post Views & Engagements
4. Twitter Social Media Monthly Report Templates
Twitter is another social platform that companies and individuals can use to their advantage, depending on the type of brand they want to build. The content aspect that Twitter established forced brands across the world to keep their message short and clear. This type of content revolutionized online communication and is still popular today. Twitter is a platform that, if used correctly, can benefit the business in no-time.
Let's start by explaining in more detail a social media metrics report template focused on Twitter performance.
a) Tweet Performance Dashboard
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Twitter remains one of the most popular and relevant social networking platforms on the planet, and the third of our reporting examples drills down into what makes the platform tick – the tweets. There are more than 500 million tweets sent each day, that mixed with the fact that Twitter users are 38% more likely to post opinions about brands and products than other social media users, makes this platform perfect for reaching out to customers. Let's take a look at our template to see what kind of reports we can extract.
This is a social media performance report template that is certain to enhance your Twitter marketing strategy. The Tweet performance dashboard tracks key activities over a 30-day period while offering a balanced mix of KPIs that will help you boost engagement and streamline your promotional strategy on a continual basis. This is a KPI report example that you should take note of, particularly if you’re looking to achieve total Twitter domination in your niche.
- Average Number of Link Clicks
- Average Engagement Rate
- Average Number of Impressions
- Top 5 Tweets by Engagement
To discover more about this template and others like it, browse our Twitter dashboards & templates.
b) Twitter Ads Dashboard
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If you want to succeed in your marketing efforts, performing paid advertisements on Twitter is one of our suggestions you might want to look into. The potential of this network is undeniable, and by boosting your online social efforts, you can improve your company's bottom line exponentially. Our Twitter Ads dashboard will show you how.
This dashboard, created with a social media reporting software, focuses on the most important metrics for managing successful advertising efforts: the total budget spent, the number of impressions, link clicks and the average values per day for the past month. Looking at a monthly level, you can gain a better understanding of your overall performance but don't forget to generate the daily view of the funnel, just like on our dashboard. That way, you will have a more detailed overview of which days were more successful so you can adjust your strategies accordingly.
- CPM of Twitter Ads
- Result Rate of Twitter Ads
- Cost per Result
5. Social Media Report Templates For YouTube
YouTube is a social network focused on videos. We have seen numerous cases where videos go viral, hence, this network shouldn't be disregarded that easily. In fact, YouTube leads the way in regards to video platforms in the world, but also as the second largest search engine right after Google. The potential is indisputable. We will start with an example of a monthly social media report for video performance.
a) YouTube Video Performance Dashboard
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YouTube is the top video platform in the world, and that's a fact. With more than 1.9 billion logged in monthly users, you can navigate the platform in a total of 80 different languages, over 91 countries, and reach more 18-49 year-olds than on any broadcast or Cable TV network. These astonishing facts put YouTube also as the second largest search engine and the third most visited site after Google and Facebook. That being said, the monitoring and reporting of this network are invaluable for any video marketing strategy.
One of our social media report templates of the video variety, the YouTube video performance dashboard will help you improve your video-based marketing efforts.
Offering key metrics on viewer engagement as well as retention, this social media analytics report template will allow you to improve the visual content you produce as well as tailor it to the needs, preferences, and interests of your target audience.
Plus, KPIs like total watch time and video views will help you understand what is and isn’t working, allowing you to make essential tweaks to your YouTube strategy over time. A report example that every business should explore, regardless of industry or sector.
- Total Watch Time
- Total Number of Video Views
- Viewer Retention
- Video Engagement
To find out more about this reporting template and others like it, explore our mix of YouTube dashboard examples & templates.
b) YouTube Channel Performance Dashboard
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While monitoring your video performance is essential, your channel performance is another important element in your social strategy and we will now explain why, and how you can use these notions to your own advantage.
This social media marketing report template focuses on the analytics part of your channel production. You need to deliver results in order to be successful on YouTube and producing videos only will not suffice. The data behind the channel will tell you if your audience resonates with your message or you need further adjustments. An operational dashboard focused on your channel performance will answer all questions related to your subscribers and traffic.
Key Takeaways On Social Media Reporting
While it may be a competitive landscape, social platforms are potentially prosperous, profitable playing fields for brands that know how to use them to their advantage. It's no secret that the huge potential of utilizing these networks, with both organic and paid opportunities, should be one of the top priorities for companies that know how to target their audiences and create performance-based analytical reports. For that reason, a neat reporting practice is an invaluable resource to fully obtain the benefits of your social networking strategy. Embrace the power of social reporting today, and you’ll reap endless rewards tomorrow – and long into the future.
We hope you enjoyed and learned the benefits and the power of creating social media reports. Here we leave you a small summary of the benefits and best practices for your social media reporting.
Why Is Social Media Reporting Important?
- Smarter content creation
- Results-driven scheduling
- Tailored targeting
- Customized tracking and performance measurement
- Identifying trends and new opportunities
- Delivering added value to audiences
- Prove the value of your strategy
- Identify seasonality effects
7 Best Practices To Create Powerful Social Media Reports:
- Define your stakeholders
- Choose the right metrics
- Concentrate on impactful data
- Visualize all your data in one place
- Identify your reporting schedule
- Pick the right social media reporting tools
- Integrate predictions in your report
For more insights into the virtues of data analytics, you can explore 250 KPI examples we have carefully prepared.
And if you want to tackle even deeper into social networks and reports, you can try our social media reporting software for a 14-day trial completely free!