Table of Contents
In the Age of Information, digital technologies have evolved to such an extent that a wealth of tools, applications, and platforms exists to enhance the way businesses operate in a number of areas.
Software-as-a-service (SaaS) has blossomed in the last five years, and the public SaaS market is expected to grow exponentially this year and beyond.
There’s no doubt that the SaaS market has a bright and prosperous future, but with fresh innovations emerging all the time, the competition has never been more fierce.
If you’re part of a growing SaaS company and are looking to accelerate your success, leveraging the power of data is the way to gain a real competitive edge. That’s where SaaS dashboards enter the fold.
A SaaS dashboard is a powerful business intelligence tool that offers a host of benefits for ambitious tech businesses. Here, we’ll explore the real-world benefits of SaaS technology and SaaS dashboards, look at SaaS dashboard templates in more detail, glance at SaaS examples, and outline the importance of using SaaS business intelligence to develop your business.
Let’s get started.
What Is A SaaS Dashboard?
A SaaS dashboard is a management tool that consolidates and visualizes important SaaS metrics such as MRR, ARPU, CLTV, etc., in order to develop a complete overview of the SaaS (Software-as-a-Service) business, achieve better performance, and, ultimately, profit.
As mentioned, SaaS enterprises operate in an incredibly competitive market. By working with relevant SaaS KPIs, SaaS dashboards offer a user-friendly means of spotting data-driven trends, identifying strengths and weaknesses, making informed decisions, and ultimately – steering the businesses towards a bright, prosperous, and profitable future.
To learn more about SaaS (Software-as-a-Service) in general, we suggest you read our article on the top 10 SaaS trends.
Why Do You Need A SaaS Dashboard?
Now that we’ve considered the question, ‘what is a SaaS dashboard,’ it’s time to talk about why you need one for your business. It’s clear that SaaS dashboards are invaluable to Software-as-a-Service businesses – like yours – looking to grow their empire and get an all-important edge on the competition. Whether you need to develop an IT report or tackle deeper into the financial analytics side of the business, a dashboard will prove its worth when you see all your data on a clean, interactive screen.
To put this notion into a living, breathing real-world perspective, here are five definitive reasons why your business should harness the unrivaled power of SaaS dashboard templates, technologies, and innovations.
1) Data management
As a SaaS business, you will need to analyze colossal streams of data relating to several key business functions and activities.
While once upon a time, drilling down into various data sources was laborious and fragmented, using a SaaS KPI dashboard now enables you to work with KPIs which serve up insights that are relevant to your business. Moreover, as a SaaS metrics dashboard serves all of your data in one centralized space, you don’t need to waste time logging into different applications or platforms to source the insights you need.
Data quality, speed, and consistency in one neat package.
A SaaS metrics dashboard improves data management, but it also makes understanding your data and sharing your discoveries with key people within and outside your organizations swift and simple by offering digestible dashboard visualizations of vital insights or metrics.
A dashboard creator is a powerful tool for any modern Software-as-a-Service business. SaaS dashboard software is based on providing accessible visual representations of your most important information, empowering you to develop powerful, accurate strategies through data visualization that will benefit your business significantly.
SaaS dashboard examples are tailored and easy to navigate. Because they offer 24/7 access across a multitude of platforms, it’s possible to make your whole organization more cohesive through increased access to information.
Companies that fail to operate cohesively often stunt their growth and success, but if everyone within the organization can get the most from the data available to them, the business will thrive – a clear case for the use of SaaS dashboards.
Greater vision means greater growth. By gaining the ability to identify both historical and real-time trends in your data through an effective DSS system, you’ll be able to make improvements in all major areas of the business. Ultimately, this will result in continual growth.
If you can capitalize on your strengths and minimize your weaknesses, you’ll be able to get ahead of the SaaS pack while scaling steadily over time. SaaS dashboard software is the very vessel for you to achieve or even exceed your goals on a consistent basis.
5) Communication & collaboration
In SaaS ventures, internal collaboration (or cooperation) is critical if you want your business to scale and evolve over time.
An effective dashboard tool for SaaS will empower any budding Software-as-a-Service business with the metrics and functionality required for enhanced communication and collaboration.
By empowering everyone in the business with data-driven visualizations and interactive SaaS KPIs, everyone will be able to perform better while sharing discoveries or ideas that will benefit cross-departmental collaboration - and ultimately, the success of the business.
Our Top SaaS Dashboard Examples
SaaS dashboards offer a wealth of business-enhancing benefits, and now that you understand them on a deeper, more practical level, it’s time to explore real-world SaaS dashboard examples.
Our executive SaaS dashboard template is interactive, intuitive, and boasts a cohesive mix of KPIs that aid the successful management of all key Software-as-a-Service departments, functions, and processes.
Let’s explore this innovative dashboard in more detail.
a) SaaS management dashboard
Our most valuable SaaS dashboard examples, from our management dashboard series, this visual tool focuses on the executive level operations of an ambitious tech-driven company.
**click to enlarge**
The 3 most critical areas that any growing SaaS business should monitor are consumers, recurring revenue, and operational costs.
By pulling together all MRR and account data, your SaaS empire will gain a panoramic view of your most valuable business metrics based on past, present, and predictive data. In turn, this level of scope empowers senior-level executives to develop a deep understanding of the actions they need to take to make the business more profitable.
Moreover, by gaining the ability to delve deeper into your ongoing operational costs to make your processes more efficient while getting a firm grasp of your customer lifetime value and acquisition costs, you will be able to develop the initiatives you need to achieve total SaaS industry domination.
Here is a rundown of the essential key performance indicators featured in our SaaS management dashboard template:
- Customer Acquisition Costs
- Customer Lifetime Value
b) CMO dashboard created with SaaS technology
Our cutting-edge marketing dashboard is a shining example of how, from a tech perspective, SaaS dashboard software makes such valuable data-driven insights possible. This example focuses on chief marketing officers.
**click to enlarge**
Sector or industry aside, CMOs (chief marketing officers) have an incredible responsibility to drive the promotional as well as customer-driven initiatives of the business. This particular SaaS KPI dashboard serves up the metrics required to deliver sustainable results.
As one of our most powerful SaaS dashboard examples (a demonstration of how SaaS technology makes such data-driven innovations possible), our CMO-centric technology is centered on driving growth while monitoring website traffic to lead ratios, costs per leads, and MQL to SQL ratios, among many other essential insights.
Collectively, these KPIs and metrics create a more intelligent, confident, and informed customer-centric ecosystem that will accelerate the success of your business while helping you to adapt or respond to the constant changes of our fast-paced digital age.
Here, you will find everything you need to identify marketing trends, streamline your initiatives, and increase efficiency while connecting with your audience on a deeper, more meaningful level - a testament to the business-boosting power of SaaS dashboard software.
Here is a list of the primary KPIs depicted in our example:
- Sales Target & Growth
- Website-Traffic-to-Lead Ratio
- Cost per Lead
- Lead-to-MQL Ratio
- MQL-to-SQL Ratio
c) Customer Retention Dashboard
We already mentioned that one of the areas of focus for any SaaS business is its customers. For this reason, our next example of a SaaS dashboard is full of useful customer retention metrics to get a clear picture of how your strategies are performing.
**click to enlarge**
Customer retention is the backbone of any Software as a Service business. By keeping customers satisfied every other aspect of the company should improve, the churn rate should minimize, and the profit increase. For this purpose, this dashboard, which keeps its focus on a SaaS business, comes equipped with all the data needed to optimize strategies and skyrocket your business retention rates.
First, we see a quick overview of four fundamental metrics: the NPS score, the customer loyalty rate, the % of premium users, and the CVL. By having a quick glance at these numbers, you can easily get an idea of how the company is performing, the higher they are, the better.
Next, the SaaS dashboard goes a bit more into detail into the customer churn, revenue churn, net retention, and MRR. All the metrics are depicted in lengthy periods of time and compared with different targets, for example, the previous period of a year or the previous month. We will go more in-depth about the importance of all these metrics further in this post.
In the meantime, here is a list of the primary KPIs in our example:
- Customer Churn
- Net Retention Rate
- Revenue Churn
- MRR Growth Rate
d) MRR Dashboard
The MRR or monthly recurring revenue is the power plant of any SaaS business, as it is what ultimately drives growth and makes this business model stick out among others. For this reason, tracking this metric in detail with its own SaaS dashboard can help you understand if your subscription models are working and if your business is gaining momentum.
**click to enlarge**
The MRR measures the total amount of predictable revenue that a company expects in a month and it is simply calculated by summing up the monthly fee paid by every single paying customer. For big SaaS businesses this process might be tedious and time-consuming, for this reason, the MRR is usually calculated with the ARPU or average revenue per unit. This way you just multiply the total number of paying customers by the average amount all of those customers are paying each month.
Going a bit into detail about our SaaS dashboard example, if you want to extract actionable insights from your MRR you need to include a few more metrics into your analysis. As we see in the image above, the dashboard displays 5 KPIs related to MRR:
- Total MRR: The total monthly recurring revenue.
- Expansion MRR: The number of customers that upgraded their package or bought additional features.
- Churned MRR: The MRR you lost because of customers canceling or downgrading their plans.
- New Net MRR: The revenue brought by new customers.
- MRR Net Growth: Finally, the MRR growth is calculated considering all those other metrics with this formula: Net New MRR = New MRR + Expansion MRR – Churn MRR.
Top 8 Essential KPIs For Your SaaS Dashboard
Now that you understand the dynamics of SaaS dashboards and the technology behind it, let’s explore the key performance indicators (KPIs) that facilitate the business-improving dynamics of SaaS dashboard templates.
Every solid SaaS dashboard example will contain a focused mix of interactive and highly visual KPIs that offer a panoramic snapshot of every key function within the business. Here are the most essential metrics - those you cannot afford to ignore.
1. Customer acquisition cost
Regardless of what you do or offer, getting a meaningful gauge of how much it costs to sign up a customer is crucial.
An integral part of any dynamic dashboard for SaaS, your cost per acquisition (CAC) will empower you to make strategic financial tweaks to your business model while improving overall operational efficiency, particularly if you offer a subscription-based service.
By using this most interactive of SaaS metrics to your advantage and tracking your CAC over time, you gain the insight you need to drive down acquisition costs while streamlining key customer-facing aspects of the business.
2. Customer lifetime value (CLV)
Any SaaS analytics dashboard or SaaS KPI dashboard worth it's salt should include the customer lifetime value (CLV) metric.
The CLV KPI is one of the most integral elements of a typical SaaS analytics dashboard, as it gives you a clear indication of how much revenue you stand to gain from your average customer during the course of your relationship.
By visualizing consumer revenues over a particular period and setting specific benchmarks, this SaaS dashboard example will give you the power to predict how much value a customer is likely to offer, allowing you to distribute your resources while making smarter investments in the process.
The aim of the game here is to increase your CLV incrementally over time, and doing so will cement your evolution and growth in an increasingly cutthroat digital landscape. A dashboard for SaaS KPI you need in your life.
3. The average revenue per unit (ARPU)
The best SaaS dashboard templates feature average revenue per unit (ARPU) metrics, presenting them in a digestible, interactive format for swift decision-making.
This SaaS metrics dashboard offers a dynamic snapshot of your average customer’s value from your combined sales over a set timeframe. By gaining access to this incredibly valuable SaaS dashboard software information, you will be able to understand the factors that might be hindering your ARPU while formulating strategies to boost your bottom line in a smart, sustainable way. And with the help of a modern dashboard designer, you can easily visualize it, too.
4. Monthly recurring revenue (MRR)
**click to enlarge**
We already showed you this KPI more in detail in our MRR dashboard example. No matter the type of SaaS you offer, the MRR is something you should have in your SaaS metrics dashboard toolkit, as it will give you a deep glimpse into your business’s revenue stream and, thus, the state of your financial health.
No other SaaS dashboard template KPI will provide you with a more accurate insight into your business development as well as your commercial momentum on a reliable, recurring monthly basis.
There are several SaaS business-boosting branches of MRR as well as multiple to calculate monthly recurring revenue for optimum results. To help you sharpen your SaaS dashboard efforts, here is an essential guide to monthly recurring revenue for your reading pleasure.
5. Customer Churn Rate
The customer churn is an especially important customer service KPI for any SaaS business as it allows you to evaluate the reasons why a customer stopped using the service during a specific time and gives you a realistic overview of the performance of your customer retention strategies.
The churn rate is calculated by dividing the total number of customers you had at the beginning of the month by the total number of customers lost. In the image above we see a chart that compares the customers lost every month with the revenue loss that comes with it. The main goal here is to keep the churn rate at a minimum, a healthy benchmark would be from 5-7% annually and 0,42-0,58% monthly.
If your SaaS business offers a free trial, it is important to consider that prospective clients who fail to convert after their free period should not be included in your churn calculations as that is only considered a non-conversion. A churn only happens when a customer actively closes an account or cancels a subscription that has already given revenues to your business. However, many of the strategies you can create to reduce your customer churn can also add value to your product and encourage conversions.
6. Revenue Churn
The next example of top KPIs any SaaS metrics dashboard needs to include is the revenue churn. This KPI goes hand in hand with the customer churn, as it tracks the amount of revenues lost from the number of customers lost. The revenue loss can be translated into cancellations, downgrades, or the ending of business relationships. It is a particularly important metric to track since it gives an overall picture of the company's financial health.
Although it is important to monitor the revenue churn of all clients as a whole, it is also important to go into detail about specific trends for specific types of customers, for example, if your subscriptions price varies depending on the features that it includes, and you see a higher revenue lost for the priciest subscriptions maybe you need to look into it to see if clients are getting what they paid for.
7. Customer Retention
We’ve already stated in our service dashboard example that SaaS businesses are all about customers and most of their strategies are about retaining them. For this reason, the customer retention metric could not be left out of this essential list of metrics for your SaaS KPI dashboards.
This KPI is calculated by dividing the number of customers doing repeated business actions, in the case of SaaS keeping an active subscription and dividing it by the total number of customers. A growing retention rate is what every Software as a Service business should aim for, that's why it should be one of the main metrics to track in a SaaS dashboard.
In the image above we can see two charts displaying customer retention stats for a year. The first graph shows a decrease in June, July, and August; however, it increases exponentially in the next months as we can see in the second graph which displays a healthy customer retention rate of 92% with a target of 90%.
8. Net Promoter Score
Last but not least in our list of essential metrics for SaaS dashboards is the Net Promoter Score. This is a metric that is fundamental for any type of business, not just in the SaaS industry, but it is still important to mention since it gives you a notion of how happy your customers are with your service by looking at referrals.
The chart above displays the results of a question on how likely from a scale of “0-10 would you recommend our service to a friend”, the results are divided between promoters and detractors, which are then subtracted to get the total NPS score of the company. The higher the NPS score the better for your business.
SaaS companies can extract a lot of value from the NPS score, for example by sending a survey like the one in the example, customers can give valuable feedback to improve the service.
What Should Be In A SaaS Dashboard?
Now that you know what metrics you need to include in your dashboards and saw some templates that could be useful for your business, it is time to go through the main points that should be included in a successful SaaS dashboard.
1. A mix of SaaS KPIs
The first step is to select a mix of SaaS KPIs that will ensure you are covering all your business goals. SaaS businesses produce massive amounts of data, and covering all of it for your analysis process can make you lose time you could spend focusing on the performance indicators from which you can extract actionable insights, which can easily be done with the help of a KPI tool.
Additionally, you need to consider the interdependencies between the metrics you’ll use. Although one metric alone can tell you a lot about a specific area of your business when you pair it with other metrics you can encounter much more advanced conclusions.
For example, by tracking the average revenue per user (ARPU) together with the customer acquisition cost (CAC) you can understand how much time it will take you to recover the investment you did in acquiring new customers. This is efficiently displayed in the image below, in which the chart compares the performance of both metrics alongside a line on the second axis that predicts the time the CAC would take to recover in months.
**click to enlarge**
2. High-quality data
Going a bit deeper into the first point, when creating your SaaS dashboards, you also need to consider data quality management (DQM) in your process. DQM is an important process in which businesses assess their data to make sure that it meets the necessary quality standards to fulfill their needs in terms of operations, planning, and decision-making. Low-quality data can impact the productivity of a business as well as the overall ROI.
For SaaS businesses using the wrong data can mean a bad understanding of customer behaviors which can directly impact their profitability. There are a few areas in which a business can focus to achieve successful data quality management:
- Data profiling: This process involves reviewing the data in detail, running statistical models, and comparing and contrasting the data to its own metadata. This is the starting point in the DQM process and sets the standard for how to improve the quality of the information.
- Data quality: In order for a good assessment of the data, you should create rules or parameters based on your business goals. These rules will define if the data is considered valuable or something needs to be fixed.
- Data reporting: This is the process of removing and recording all compromising data.
- Data repair: This is the process of determining the best way to remediate the data and the most efficient way to implement the changes.
It is important to consider that data quality management processes require advanced knowledge, therefore you need to invest in a team that will be able to perform the DQM in the best way. If you want to know more about this topic read our practical guide on data quality management.
3. Interactive visualizations
Although numbers are the most important part of your SaaS dashboard, they would be nothing without the right type of visualization to display them. Infinite excel sheets or static graphs are no longer enough to extract the type of insights that will give your business a competitive advantage. For this reason, you should invest in tools that offer interactive visuals that will boost your data storytelling.
datapine is a BI reporting tool that offers the possibility to create online dashboards with a user-friendly interface that will allow anyone in your business to create powerful reports with just a few clicks. The benefit of this tool lies in its interactivity. You can choose from a wide range of graphs and charts to visualize your data and support your decision-making. Additionally, the whole analysis process can be done on one screen and the data can be filtered depending on who needs to use it, or the discussion that it needs to support.
4. Actionable & accessible data
Last but not least, in order to achieve a successful SaaS dashboard is to make it actionable and accessible for everyone.
Today, thanks to a wide range of business analytics tools you can visualize all your important KPIs from different touchpoints in one SaaS dashboard, and automate the process so you have the latest data to work with. These two points will make your dashboards actionable tools that will ultimately lead to better decision-making.
Additionally, you should make sure that your SaaS dashboards are user-friendly and accessible for everyone in your organization. Empowering all your employees to rely on data for their working processes will ensure sustainable growth for your business.
What Are The Benefits Of SaaS Technology?
As innovative technology in its infancy, the history of SaaS dashboard software is relatively short, but the numerous benefits have already been proven as quite lucrative. Here is a list of the most important ones:
1. Cost-effective alternative to traditional IT deployment
The initial setup costs of a SaaS solution are much lower than on-premise systems because you don’t need to build your own infrastructure and employ a whole IT department to maintain it. You only need to access the software through an Internet connection and decide on your subscription plan. This can be done with the help of modern cloud BI tools.
2. Speedy integration
Following the first point, the ability to develop your plan and deploy quickly will enable you to speed up your business benefits. The administration and installation processes are significantly reduced while modern SaaS tools will enable you to connect a wide range of databases in a matter of minutes. Developing a comprehensive analytical report is no longer a matter of days or weeks, but merely minutes thanks to speedy integration possibilities.
3. Flexible and scalable solutions
The requirement to stay agile in today’s business environment is of utmost importance if you want to obtain success. SaaS tools enable you to choose the best delivery model that corresponds with your business requirements and adapt it as your business changes. The additional features provide access from mobile phones, tablets, and laptops so you can access your information and selected KPIs anytime, anyplace.
To learn more about how to manage different touchpoints and increase the flexibility of your company, you can read our article on the topic of enterprise software.
4. Data analysis like never before
Compiling analysis results with the help of interactive dashboards and charts is one of the main features a SaaS solution can offer. The possibility to share your KPI reports in various formats and automating the time they need to be delivered, the recipients will always have an up-to-date state of data and have the power to generate actionable insights on their own, by simply utilizing professional reporting software.
5. Sustainable business intelligence (BI)
In today’s hyper-connected age, if you’re a SaaS company, emphasizing sustainable business intelligence (BI) is essential to ongoing success.
The superior analytical insights, round-the-clock access, and seamless software upgrades of SaaS examples create a perfect storm of informational evolution that makes driving innovation through consistent BI possible.
Niche or sector aside, you should never underestimate the power of online business intelligence - and by embracing the power of SaaS dashboard templates, you will be rewarded in the long-term.
Another clear-cut benefit of SaaS dashboard examples is the fact that the accessible visual nature of these innovations makes it easier and more effective to persuade stakeholders, both internal and external, about the value of certain campaigns, proposals, or initiatives.
The best SaaS dashboard templates tell a story, painting a vivid data-driven picture that will help you make an effective case for business-boosting initiatives across the board. Gaining executive buy-in means you stand a greater chance of driving business innovation which, in turn, will push you ahead of the pack.
Key Takeaways On SaaS Dashboards
With so much data available in the digital age, knowing what’s valuable and what’s redundant is essential to success. A SaaS KPI dashboard will help you do just that.
If you want to accelerate the growth and success of your SaaS, letting your innovation shine through for all to see, adopting a data-driven approach will prove incredibly effective.
At this point, you will no doubt agree that SaaS dashboard technology and innovations are the way forward. Not only does this level of data-driven software help to improve communication and efficiency across the board, but it will provide your business with a level of vision that will help you stand out in your niche. No matter if you need to develop a financial report, marketing, or procurement, SaaS is there to support any data-driven undertakings.
On the other hand, as a Software-as-a-Service provider, it’s likely that your products or offerings are founded on forward-thinking solutions built for the modern age. That said, there is no room for living in the past when it comes to your data analytics or business intelligence initiatives.
The only way to compete, improve, and evolve in the digital world is to gather concise information and use it to its optimum capacity. If you don’t do so, your competitors will - and you’ll run the risk of being left in the commercial dust.
The bottom line? We live in a time where business intelligence reigns supreme. Those who leverage the right tools, platforms, and metrics to enhance every aspect of their business will emerge victorious – especially in the SaaS sector. This means that embracing the power of SaaS analytics tools isn’t an option - it’s essential.
If you want to explore the business-boosting benefits of SaaS dashboards today and get ahead of the competition, try datapine for a 14-day trial. You will not regret it.