In the Age of Information, digital technologies have evolved to such an extent that a wealth of tools, applications, and platforms exists to enhance the way businesses operate in a number of areas.
Software-as-a-service (SaaS) has blossomed in the last five years, and the public SaaS market is expected to grow exponentially this year and beyond.
There’s no doubt that the SaaS market has a bright and prosperous future, but with fresh innovations emerging all the time, the competition has never been more fierce.
If you’re part of a growing SaaS company and are looking to accelerate your success, leveraging the power of data is the way to gain a real competitive edge. That’s where SaaS dashboards enter the fold.
A SaaS dashboard is a powerful business intelligence tool that offers a host of benefits for ambitious tech businesses. Here, we’ll explore the real-world benefits of SaaS technology and SaaS dashboards, look at SaaS dashboard templates in more detail, glance at SaaS examples, and outline the importance of using SaaS business intelligence to develop your business.
Let’s get started.
What Is A SaaS Dashboard?
A SaaS dashboard is a management tool that consolidates and visualizes important SaaS metrics such as MRR, ARPU, CLTV, etc., in order to develop a complete overview of the SaaS (Software-as-a-Service) business, achieve better performance, and, ultimately, profit.
As mentioned, SaaS enterprises operate in an incredibly competitive market. By working with relevant SaaS KPIs, SaaS dashboards offer a user-friendly means of spotting data-driven trends, identifying strengths and weaknesses, making informed decisions, and ultimately – steering the businesses towards a bright, prosperous, and profitable future.
To learn more about SaaS (Software-as-a-Service) in general, we suggest you read our article on the top 10 SaaS trends.
Why Do You Need A SaaS Dashboard?
Now that we’ve considered the question, ‘what is a SaaS dashboard,’ it’s time to talk about why you need one for your business. It’s clear that SaaS dashboards are invaluable to Software-as-a-Service businesses – like yours – looking to grow their empire and get an all-important edge on the competition. Whether you need to develop an IT report or tackle deeper into the financial analytics side of the business, a dashboard will prove its worth when you see all your data in a clean, interactive screen.
To put this notion into a living, breathing real-world perspective, here are five definitive reasons why your business should harness the unrivaled power of SaaS dashboard templates, technologies, and innovations.
1) Data management
As a SaaS business, you will need to analyze colossal streams of data relating to several key business functions and activities.
While once upon a time, drilling down into various data sources was laborious and fragmented, using a SaaS KPI dashboard now enables you to work with KPIs which serve up insights that are relevant to your business. Moreover, as a SaaS metrics dashboard serves all of your data in one centralized space, you don’t need to waste time logging into different applications or platforms to source the insights you need.
Data quality, speed, and consistency in one neat package.
A SaaS metrics dashboard improves data management, but it also makes understanding your data and sharing your discoveries with key people within and outside your organizations swift and simple by offering digestible dashboard visualizations of vital insights or metrics.
A dashboard creator is a powerful tool for any modern Software-as-a-Service business. SaaS dashboard software is based on providing accessible visual representations of your most important information, empowering you to develop powerful, accurate strategies through data visualization that will benefit your business significantly.
SaaS dashboard examples are tailored and easy to navigate. Because they offer 24/7 access across a multitude of platforms, it’s possible to make your whole organization more cohesive through increased access to information.
Companies that fail to operate cohesively often stunt their growth and success, but if everyone within the organization can get the most from the data available to them, the business will thrive – a clear case for the use of SaaS dashboards.
Greater vision means greater growth. By gaining the ability to identify both historical and real-time trends in your data through an effective DSS system, you’ll be able to make improvements in all major areas of the business. Ultimately, this will result in continual growth.
If you can capitalize on your strengths and minimize your weaknesses, you’ll be able to get ahead of the SaaS pack while scaling steadily over time. SaaS dashboard software is the very vessel for you to achieve or even exceed your goals on a consistent basis.
5) Communication & collaboration
In SaaS ventures, internal collaboration (or cooperation) is critical if you want your business to scale and evolve over time.
An effective dashboard tool for SaaS will empower any budding Software-as-a-Service business with the metrics and functionality required for enhanced communication and collaboration.
By empowering everyone in the business with data-driven visualizations and interactive SaaS KPIs, everyone will be able to perform better while sharing discoveries or ideas that will benefit cross-departmental collaboration - and ultimately, the success of the business.
“Without big data analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway.” – Geoffrey Moore, author, and consultant.
Our SaaS Dashboard Examples
SaaS dashboards offer a wealth of business-enhancing benefits, and now that you understand them on a deeper, more practical level, it’s time to explore real-world SaaS dashboard examples.
Our executive SaaS dashboard template is interactive, intuitive, and boasts a cohesive mix of KPIs that aid the successful management of all key Software-as-a-Service departments, functions, and processes.
Let’s explore this innovative dashboard in more detail.
a) SaaS management dashboard
Our most valuable of SaaS dashboard examples, from our management dashboard series, this visual tool focuses on the executive level operations of an ambitious tech-driven company.
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The 3 most critical areas that any growing SaaS business should monitor are consumers, recurring revenue, and operational costs.
By pulling together all MRR and account data, your SaaS empire will gain a panoramic view of your most valuable business metrics based on past, present, and predictive data. In turn, this level of scope empowers senior-level executives to develop a deep understanding of the actions they need to take to make the business more profitable.
Moreover, by gaining the ability to delve deeper into your ongoing operational costs to make your processes more efficient while getting a firm grasp of your customer lifetime value and acquisition costs, you will be able to develop the initiatives you need to achieve total SaaS industry domination.
Here is a rundown of the essential key performance indicators featured in our SaaS management dashboard template:
- Customer Acquisition Costs
- Customer Lifetime Value
b) CMO dashboard created with SaaS technology
Our cutting-edge marketing dashboard is a shining example of how, from a tech perspective, SaaS dashboard software makes such valuable data-driven insights possible. This example focuses on chief marketing officers.
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Sector or industry aside, CMOs (chief marketing officers) have an incredible responsibility to drive the promotional as well as customer-driven initiatives of the business. This particular SaaS KPI dashboard serves up the metrics required to deliver sustainable results.
As one of our most powerful SaaS dashboard examples (a demonstration of how SaaS technology makes such data-driven innovations possible), our CMO-centric technology is centered on driving growth while monitoring website traffic to lead ratios, costs per leads, and MQL to SQL ratios, among many other essential insights.
Collectively, these KPIs and metrics create a more intelligent, confident, and informed customer-centric ecosystem that will accelerate the success of your business while helping you to adapt or respond to the constant changes of our fast-paced digital age.
Here, you will find everything you need to identify marketing trends, streamline your initiatives, and increase efficiency while connecting with your audience on a deeper, more meaningful level - a testament to the business-boosting power of SaaS dashboard software.Here is a list of the primary KPIs depicted in our example:
- Sales Target & Growth
- Website-Traffic-to-Lead Ratio
- Cost per Lead
- Lead-to-MQL Ratio
- MQL-to-SQL Ratio
SaaS KPIs Explained
Now that you understand the dynamics of SaaS dashboards and the technology behind it, let’s explore the key performance indicators (KPIs) that facilitate the business-improving dynamics of SaaS dashboard templates.
Every solid SaaS dashboard example will contain a focused mix of interactive and highly-visual KPIs that offer a panoramic snapshot of every key function within the business. Here are the most essential metrics - those you cannot afford to ignore.1. Customer acquisition cost
Regardless of what you do or offer, getting a meaningful gauge of how much it costs to sign up a customer is crucial.
An integral part of any dynamic dashboard for SaaS, your cost per acquisition (CAC) will empower you to make strategic financial tweaks to your business model while improving overall operational efficiency, particularly if you offer a subscription-based service.
By using this most interactive of SaaS metrics to your advantage and tracking your CAC over time, you gain the insight you need to drive down acquisition costs while streamlining key customer-facing aspects of the business.2. Customer lifetime value (CLV)
Any SaaS analytics dashboard or SaaS KPI dashboard worth its salt should include the customer lifetime value (CLV) metric.
The CLV KPI is one of the most integral elements of a typical SaaS analytics dashboard, as it gives you a clear indication of how much revenue you stand to gain from your average customer during the course of your relationship.
By visualizing consumer revenues over a particular period and setting specific benchmarks, this SaaS dashboard example will give you the power to predict how much value a customer is likely to offer, allowing you to distribute your resources while making smarter investments in the process.
The aim of the game here is increasing your CLV incrementally over time, and doing so will cement your evolution and growth in an increasingly cutthroat digital landscape. A dashboard for SaaS KPI you need in your life.3. The average revenue per unit (ARPU)
The best SaaS dashboard templates feature average revenue per unit (ARPU) metrics, presenting them in a digestible, interactive format for swift decision-making.
This SaaS metrics dashboard offers a dynamic snapshot of your average customer’s value from your combined sales over a set timeframe. By gaining access to this incredibly valuable SaaS dashboard software information, you will be able to understand the factors that might be hindering your ARPU while formulating strategies to boost your bottom line in a smart, sustainable way. And with the help of a modern dashboard designer, you can easily visualize it, too.4. Monthly recurring revenue (MRR)
The best SaaS dashboards will shed at least some light on monthly recurring revenue (MRR). MRR is the beating heart of any modern SaaS business - and in that sense, the centerpiece of any solid dashboard tool for SaaS.
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If your SaaS business operates on a subscription-based model, you don’t need to place as much focus on repeat custom. However, whatever you offer, MRR is something you should have in your SaaS metrics dashboard toolkit.
MRR is an essential metric that will give you a deep glimpse into your business’s revenue stream and, thus, the state of your financial health.
No other SaaS dashboard template KPI will provide you with a more accurate insight into your business development as well as your commercial momentum on a reliable, recurring monthly basis.
There are several SaaS business-boosting branches of MRR as well as multiple to calculate monthly recurring revenue for optimum results. To help you sharpen your SaaS dashboard efforts, here is an essential guide to monthly recurring revenue for your reading pleasure.
“Every once in a while, a new technology, an old problem, and a big idea turn into an innovation.” – Dean Kamen
What Are The Benefits Of SaaS Technology?
As innovative technology in its infancy, the history of SaaS dashboard software is relatively short, but the numerous benefits have already been proven as quite lucrative. Here is a list of the most important ones:
1. Cost-effective alternative to traditional IT deployment
The initial setup costs of a SaaS solution is much lower than on-premise systems because you don’t need to build your own infrastructure and employ a whole IT department to maintain it. You only need to access the software through an Internet connection and decide on your subscription plan. This can be done with the help of modern cloud BI tools.
2. Speedy integration
Following the first point, the ability to develop your plan and deploy quickly will enable you to speed up your business benefits. The administration and installation processes are significantly reduced while modern SaaS tools will enable you to connect a wide range of databases in a matter of minutes. Developing a comprehensive analytical report is no longer a matter of days or weeks, but merely minutes thanks to speedy integration possibilities.
3. Flexible and scalable solutions
The requirement to stay agile in today’s business environment is of utmost importance if you want to obtain success. SaaS tools enable you to choose the best delivery model that corresponds with your business requirements and adapt it as your business changes. The additional features provide access from mobile phones, tablets, and laptops so you can access your information and selected KPIs anytime, any place.
To learn more about how to manage different touchpoints and increase the flexibility of your company, you can read our article on the topic of enterprise software.
4. Data analysis like never before
Compiling analysis results with the help of interactive dashboards and charts is one of the main features a SaaS solution can offer. The possibility to share your KPI reports in various formats and automating the time they need to be delivered, the recipients will always have an up-to-date state of data and have the power to generate actionable insights on their own, by simply utilizing professional reporting software.
5. Sustainable business intelligence (BI)
In today’s hyper-connected age, if you’re a SaaS company, emphasizing sustainable business intelligence (BI) is essential to ongoing success.
The superior analytical insights, round-the-clock access, and seamless software upgrades of SaaS examples create a perfect storm of informational evolution that makes driving innovation through consistent BI possible.
Niche or sector aside, you should never underestimate the power of online business intelligence - and by embracing the power of SaaS dashboard templates, you will be rewarded in the long-term.
Another clear-cut benefit of SaaS dashboard examples is the fact that the accessible visual nature of these innovations makes it easier and more effective to persuade stakeholders, both internal and external, about the value of certain campaigns, proposals, or initiatives.
The best SaaS dashboard templates tell a story, painting a vivid data-driven picture that will help you make an effective case for business-boosting initiatives across the board. Gaining executive buy-in means you stand a greater chance of driving business innovation which, in turn, will push you ahead of the pack.
"The greatest value of a picture is when it forces us to notice what we never expected to see." - John Tukey, American Mathematician
With so much data available in the digital age, knowing what’s valuable and what’s redundant is essential to success. A SaaS KPI dashboard will help you do just that.
If you want to accelerate the growth and success of your SaaS, letting your innovation shine through for all to see, adopting a data-driven approach will prove incredibly effective.
At this point, you will no doubt agree that SaaS dashboard technology and innovations are the way forward. Not only does this level of data-driven software help to improve communication and efficiency across the board, but it will provide your business with a level of vision that will help you stand out in your niche. No matter if you need to develop a financial report, marketing, or procurement, SaaS is there to support any data-driven undertakings.
On the other hand, as a Software-as-a-Service provider, it’s likely that your products or offerings are founded on forward-thinking solutions built for the modern age. That said, there is no room for living in the past when it comes to your data analytics or business intelligence initiatives.
The only way to compete, improve, and evolve in the digital world is to gather concise information and use it to its optimum capacity. If you don’t do so, your competitors will - and you’ll run the risk of being left in the commercial dust.
The bottom line? We live in a time where business intelligence reigns supreme. Those who leverage the right tools, platforms, and metrics to enhance every aspect of their business will emerge victorious – especially in the SaaS sector. This means that embracing the power of SaaS analytics tools isn’t an option - it’s essential.
If you want to explore the business-boosting benefits of SaaS dashboards today and get ahead of the competition, try datapine for a 14-day trial. You will not regret it.