Over the Christmas holiday this year, I traveled home to Lake Tahoe where I grew up. Somewhat reluctantly, I agreed to try skiing again after a twenty year hiatus. I quickly became fascinated with two things. First, how muscle memory perseveres and second, how much more streamlined that entire ski process has become. From entering rental data on computers that save your info, to targeted email campaigns, to advanced season pass scanning that prevents lift ticket fraud, the ski resort world has been revolutionized by data. Being a data geek, I couldn’t wait to look into how much data had shaped the modern day ski experience and how that affects the resorts bottom lines. Here is how big data is revolutionizing ski resorts, and tips you can take away, no matter your industry.