A marketing dashboard is simply a graphical interface that allows you to see an overview of your entire marketing strategy – in a single view. You can generate a clear dashboard with different charts through which you are able to view your key performance indicators at a glance and cut out all the superfluous data. A comprehensive marketing dashboard software is essential for any business to monitor and analyze its marketing effectiveness.
As businesses reach out to customers, they must provide an added value that will make them rise above the competitors. Our offer is a Google Analytics connector – we have created five unique Google Analytics Dashboard Templates that you can customize further to expand Google Analytics functionalities and explore the full potential of your web data. Simply connect your GA account to datapine and, within one minute, you will have access to datapine’s five predefined Google Analytics dashboard examples that will give you more flexibility to design, share and customize your data visualizations than traditional GA dashboards.
While GA is one of the easiest ways to view your website KPIs at a glance, the platform has its limitations. Google Analytics Dashboard Designs don’t allow you to brand your own dashboards or choose from a wide range of charts. Consequently, every time you want to share your charts with a client you are limited to Google’s own branded colour, font and layouts, and they can only be downloaded in PDF format.
Prepared with marketing dashboard best practices in mind, datapine allows you to create online marketing dashboards that clearly show the effectiveness of your efforts. With help of an intuitive drag-and-drop interface, you create charts that display the data you need to examine the well-being of your business in real time. You can visualize your marketing data from multiple data sources (Google Analytics, Facebook, CSV, SQL databases etc.) and pick one of many chart types, including bar, pie, line, column, spider web, scatter plot or area. Then you can brand them with your corporate colors and fonts and share the outcome with your colleagues in PDF, XLS or PNG format or by URL.
Become a data wizard in less than 1 hour!
Even you can visualize your marketing data in datapine from virtually any data source (see here all data connectors), you will get these 5 customized google analytics dashboards after connecting your GA to datapine:
Google Analytics Audience Overview Dashboard - This Google Analytics KPI dashboard gives you an overview of your audience so you can gain a better understanding of who actually is visiting your site. datapine allows you to drill down to more detailed characteristics of your prospects and existing customers. You can learn more about your target audience and test different strategies of addressing them.
Google Analytics Page Tracking Dashboard - The purpose of this marketing dashboard is to track the quality of your overall website traffic by focusing on KPIs such as Bounce Rate, Pages per Session or Average Session Duration. These KPIs are highly correlated and only if you keep monitoring them all, you can fully understand the challenges your website is facing.
Google Analytics Daily, Weekly & Monthly Performance - Regular monitoring of your Google Analytics KPIs including: Sessions, New Users, Bounce Rate, and Goal Conversions on a daily, weekly, and monthly basis enable you to discover early-on if you are on track to meet your targets. We offer you daily real-time tracking so you will always have the most up-to-date information. Google Analytics Goal Conversion Overview - Whatever goal you set for yourself, be that getting a visitor to sign up for a newsletter, start a free trial, or download a whitepaper with our conversion overview template you can see the development of your goals in every possible detail.
Google Analytics Organic vs Paid Search Traffic - Our final Google Analytics Dashboard Template compares your Organic and Paid Search traffic. You can examine both the quantity and quality of both channels. Often the organic search traffic is much more valuable since it has a higher session duration, more pages per session and sees a lower bounce rate.
Whereas traditionally businesses have created excel dashboards to monitor their marketing performance, the new way to examine your marketing effectiveness is using a cloud-based self-service business intelligence tool. You can perform complex data analysis on your own without any prior SQL training – just by using our intuitive drag-and- drop interface. To keep up with today’s fast-paced business environment, decision-makers must be capable of reacting immediately to changing market trends. datapine’s online dashboard tool provides you with all the data necessary to make the right decision on the spot. You can monitor all relevant marketing KPIs for your customized marketing dashboard via a web browser on your personal device. Whenever it is necessary to consult your KPIs with your team, other department or a client – you can either empower them with the full access to the tool or allow them to view your dashboards and drill-down for information they need. You can deliver professional and compelling presentations that will keep your audience interested and inspired.
Simply connect datapine with all your data sources and begin creating dashboards. You may, for example, have a MySQL database on which you usually run queries. With our easy-to-use interface, all you need to do is drag and drop the metrics you’re looking for to begin charting them inside online marketing dashboards, where you can combine them for example with Google Analytics data. Other data sources you can connect to datapine include Facebook Insights, CSV files und Google Spreadsheets.
Google Analytics Dashboards are, without a doubt, valuable. When you add datapine’s ability to customize all of your charts for your specific needs, you have a tool that will be indispensable. Plus, the Setup of advanced marketing dashboards was never easier. In less than two minutes, you can set up datapine, connect it with your GA account, and receive your first customized charts and dashboards.
We were amazed how easy it was to use datapine and get the first KPIs within a couple of minutes. datapine is definitively a game changer for us as now all decision makers have quick, easy access to ad hoc analysis, KPI dashboards and reports.Sebastian Diemer, Founder at KreditechGO TO PRODUCT OVERVIEW
Become a data wizard in less than 1 hour!