Videos have become the best way to connect with the right audience and followers. It’s not too hard to recognize why videos are popular these days. One sure reason is – they are an easy-to-digest format. Not only they are easy to understand but also offer your eyes a rest from the overabundance of text information available over the internet. That’s why the audience all across the world spends approx 1 billion hours to watch videos on YouTube every day.
It’s a no surprise videos can serve as a strong and stable base for a successful marketing strategy. Investing in this superb rewarding medium can do wonder toward engaging your target audience, building meaningful relationship & trust, and boosting your business conversions and sales.
Why Do You Need To Invest In Video Marketing?
Whether you are an eCommerce business, a dentist, a heavy equipment manufacturer, or an attorney, video marketing can surely help you take your business to new heights. This is because:
- Videos are an attractive and engaging medium that most people prefer to consume
- Videos are the best medium to convey valuable information to customers in no time
- Videos help you in building trust among customers easily
- Videos connect on a personal level
- Videos engage consumers more effectively
- Videos help you boost business conversions and sales
51.9% of marketing experts has named video marketing as the best content type with the best ROI and 70% of professionals report videos convert better than any other medium. This does not mean that creating promo videos is the answer to accomplish your business goals.
Your business success hinges on the right video marketing strategy, the right production quality, and high-quality video with the right message. It means you need to build an effective video marketing strategy first to differentiate your brand from others. So, incorporate high-quality video with targeted content into your business marketing strategy to drive the next big boom for your brand.
Let’s discuss how to build a powerful and scalable video marketing strategy for your business to make it a great success in the industry.
1. Determine Your Business Goal
First and foremost thing you need to understand is – your business goal. Ask yourself what is your motive behind creating a video. The goal of your video marketing campaign should be to educate, inspire, and educate your audience as this is the most memorable and shareable content type. Your video marketing strategy depends on your business goals, so mention them carefully. Here are some common video marketing goals:
- Introduction to your business
- Building your brand awareness
- Enhancing client loyalty
- Selling your business products
- Achieving new subscribers
You may also try to reach several business goals simultaneously. Always remember the more specific your goal is, the easier it will be to build successful video content.
2. Select Your Target Audience
Another important step is to select the right audience. Follow the steps to find your target audience:
- Think about the people who are going to view your videos. What are their genders, ages, education qualifications, jobs, wages, and location?
- Understand what these people are expecting from your video content. Is the content you are offering resonate with them?
- What to do to make your video content as relevant as possible for your target people.
All these questions are very essential and you need to find a valid answer for each of them before beginning to create any video content. Stay active, open-minded, and adjust your ideas to the actual needs of people out there.
3. Select the Content Type
Decide which video content type would be appropriate for your target people and best fit for your brand needs and capabilities. There are several video content types available to pick from such as brand videos, demo videos, promo videos, educational videos, expert interviews, entertaining videos, etc. Never stick to one specific video content type.
Choose one depending on your business goals. You may mix up entertaining and educational approaches, create product demonstrations that connect with your business or try any other combo. For the best outcomes, keep your focus on business goals, try something unique to cover up your audience’s emotions, engage them to your brand, and turn them into your regular consumers.
4. Finalize a Publishing Platform
Once you decide the video content type, the next step is to choose the right platform to publish the same. The selection of the most suitable platform relies on your business goals, video content type, audience’s priorities, and several other factors. There a plethora of popular platforms online to post your brand videos including landing page, YouTube, Facebook, Instagram, Twitter, E-mail, and more. To get the most out of your video marketing campaign, select the most appropriate video content type and publishing platform for your video. Use an online video making tool to create stunning videos.
5. Promotion of Your Videos
Publishing your video on an online platform is not enough. Without the right promotion, no one is going to watch it. There are different ways that you may use to grab people’s attention and motivate them to view your published videos. From different promotional strategies like search engine optimization, target advertising, and cooperation with bloggers, you may pick any as per your content type and business goals.
6. Track Your Success
This is another important step you need to keep into consideration while building an online video marketing strategy for your brand. Measuring your business success on a regular basis is a perfect way to keep track of your performance. There are numerous KPI examples which you can choose from, but here are key metrics for measuring your video content success:
- Number of views
- Engagement and play rate
- Click-through rate
- Sharing on social media
- Conversion rate
- Feedback on content type
You may pick any metric to measure the success of your video content.
Are you ready to see what an effective video marketing campaign can do for your business? If yes then you need to understand the fundamentals of video marketing and there is no better way to understand than practicing.
Make a solid video marketing strategy depending on your business and targeted audience by keeping above mentioned tips in mind. Start making compelling business videos with an online video making tool, e.g. Renderforest. It is a simple, fast, and professional tool to create high-quality promo videos for your business and see a big and positive change in your brand.
Roman is the Chief Marketing Officer at Renderforest, a Content Marketing Specialist and an Expert in SEO, Social Media Marketing, and Link Building who enjoys sharing the experiences gained along working as a marketer and helping other entrepreneurs succeed. His works have been published on different blogs and mediums like Crazy Egg, Forbes, Upwork, ShareThis, etc.