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The Best Custom Google Analytics Dashboards Examples You Should Know

custom google analytics dashboard example created with datapine

Google Analytics (GA) takes the cake as the most popular analytics tool. In fact, Google Analytics Dashboards are used by 82% of all websites whose traffic analysis tools are known and this accounts for 51% of all websites! While we love and use GA ourselves at datapine, we found that the product would be better if it was more flexible. Advanced interactive dashboards and customizable charts that fit our customers’ needs is a good example of this, and we will try to give you an idea of them all in this article.

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Limitations of Standard Google Analytics Dashboards

While GA is one of the easiest ways to view your website KPIs at a glance, the platform has limitations. With standard Google Analytics dashboard templates, you do not have the option to brand your own dashboards. This means that if you are sending a report to your board, your charts are limited to Google’s own branded color fonts and layouts, and they can only be downloaded in PDF format. Besides, the chart types themselves are fairly basic.

You also are limited to a certain number of goals, which can make it difficult if you are a big e-commerce company for instance, with an astronomical volume of traffic to analyze. You are limited to twelve widgets per dashboard as well, which means that you may have to create more dashboards than are actually necessary. GA can be using metrics and dimensions fairly rigidly, so you when it comes to customizing your data using different metrics, you can end up creating several reports in order to cover the same topic.

Finally, if you are not willing to change your tool interaction on a regular basis, GA can be a tricky partner. For most people a dynamic, changing tool is a good thing as it shows that Google wants to adapt to its users’ needs, but if you are not using it very often, a constant change and necessary adaptation can make your work harder -especially when new features are brought in, melted in old ones and combined, or when old features disappear. A stable and not constantly updating UI can be more reassuring, as you can keep up with it more easily.

How datapine Can Help You With Google Analytics

All these limitations can have a solution called Google Analytics Premium. This also is a great tool, but it does come with a price: $150,000 per year! It is not in the reach of every company.

At datapine, we understand that your company has specific needs, and that your reporting styles are unique. So we wanted to provide an easier way to track and present the KPIs that are important to your bottom line. The most exciting part is that you can gain access to these stunning data visualizations instantly, as connecting your GA account to datapine is extremely easy with just a couple of clicks.

We are thrilled to announce that we have created five unique Google Analytics dashboards examples that you can customize further to enable your team to access all the potential of your web data. Now, you can design, share and customize your dashboards with no limits. Afterwards, you may use them as templates or create your own ones with datapine’s easy-to-use interface. Many of our current customers have already gleaned new insights from these easy-to-build, visually compelling dashboards.

Our top 5 Custom Google Analytics Dashboards

Let’s take a look at our top 5 Google Analytics dashboard examples. These examples are screenshots, and present only a small range of the entire visualization & analysis options that you can use when you test our GA connector 14 days for free. Please also note that the examples used below are screenshots that feature just parts of the dashboard to highlight different layouts in order to show what is possible.

1) Google Analytics Audience Overview Dashboard

Custom Google Analytics Dashboard #1: The GA Audience Overview Dashboard

** click to enlarge demo dashboard **

This Google Analytics KPI dashboard gives you a general overview of your audience so that you can gain a better understanding of who actually is visiting your website. The example includes data on gender, users by type and acquisitions channels. You can visualize the origin of your visitors per continent and the volume of sessions associated to each, the progression of visitors (returning or new), as well as more in-depth information about your site content which can include top landing pages broken down by gender (not featured).

In addition to providing more options to compare different datasets, we give you charts that convey your information cohesively: be it bar charts that break down demographics as genders and age, or stacked columns giving you an idea of your channel acquisition, you will find a way to communicate your information the best way possible. You can also read our post on how to choose the right data visualization types if you want to create dashboards that are easier to understand, aimed at the right audience and conveying the right message.

Furthermore, by making it easy to customize the looks and feels of the charts, you can brand the reports with your logo and colors, providing therefore an identity to your dashboard and making it more attractive to your readers who can relate to it more easily.

2) Google Analytics Page Tracking Dashboard

Google Analytics Dashboard Example #2: The GA Page Tracking Dashboard

** click to enlarge demo dashboard **

The purpose of our second custom Google Analytics dashboard is to track the quality of your overall website traffic. It focuses on all the metrics that can be measured on a single page and provides in-depth information about your website structure. The KPIs you will find include the Average Bounce Rate, Pages per Session, Average Time on Page and the Page Load Time. As always when you analyze data, it is important to measure them in their context by looking at other contributors and parallel data so as to have the big picture. For instance, having a high bounce rate is not a bad thing 100% of the time: if in parallel you see that the users stay a long time on page, that means that they might be finding what they were looking for and read through it all before leaving. If however bounce rate is high while the time on page is low, that means that your users are deciding quickly enough that they did not find what they were looking for here. A good way to analyze bounce rates is also with top landing pages: how many entrances and how many bounces, the percentage, etc. That can shed a light on what should be improved as well-designed landing pages are part of the top priorities for your website.

In our example, the KPIs are highly correlated. You can then visualize each of them broken down into categories: the pages per sessions by channel indicates how many pages on average your visitors have viewed, and where your visitors are coming from, from a channel perspective. You can then see which channel is the most performing: here, visitors landing on the website via “referral” (ie. a hyperlink in another website) are the ones reading the most pages on average. You can also see the number of sessions per week and the bounce rate percentage, but also more specific metrics such as the countries where the load time is the highest: that can often be a problem you need to fix, if you are targeting a global audience. Similarly, tracking the average time on page by browser can alert you to website problems that might be browser-related. You may also access various “top 5s” concerning your website pages: which has the most views, which has the highest average time on page, or the highest bounce rate for instance.

Exclusive Bonus Content: How to Take Your GA To The Next Level
Create advanced data visualizations and dashboards with a few clicks!

3) Google Analytics Daily, Weekly & Monthly Performance Dashboard

Google Analytics Dashboard Template #3: The GA Daily, Weekly, Monthly Performance Dashboard

** click to enlarge demo dashboard **

This custom Google Analytics dashboard example provides the perfect overview of your marketing KPIs including: Sessions, New Users, Bounce Rate, Session Duration and the Goal Completions on a daily, weekly, and monthly basis. This enables you to discover early-on if you are on track to meet your targets, or if any problem occurs: since datapine’s dashboards are updated in real-time, you will always have the most up-to-date information at your fingertips. For example, let’s say you notice that your bounce rate is higher on a certain day: this can alert you to potential issues on your website you need to fix.

In the second part, you can see your Sessions, Users and Pageviews, as well as Sessions and Bounce Rate by Channel. As we discussed previously, the bounce rate can be a powerful metric to evaluate your website traffic quality. If you have a high bounce rate, you should be concerned as it often indicates that the site entrance pages are not that relevant to your visitors. That is a problem because you then cannot convert visitors into customers. The branding and media agency GoRocket studied a sample of 60 websites and found that good to average bounce rates are trending between 25% and 70%. Again, bounce rate should always be analyzed in a context and in liaison with other KPIs. In our custom Google Analytics dashboard above, we can see that referral has the lowest bounce rate, meaning that the pages referred are more relevant to the people visiting them.

The last part of our customized GA dashboard focuses on Goal 2 Completions by Country and by Channel. These channels of course differ depending on your industry, and with our predefined dashboards you can edit the exact goals that you wish to track for your top five countries, with only one click. This can provide invaluable insights when comparing the number of conversions and conversion rates for your different channels and in different locations. If your business is more local than global, you can customize the dashboard and look at goal conversions by city, rather than by country for example.

4) Google Analytics Content Drilldown Dashboard

Google Analytics Custom Dashboard Example #4: The GA Content Drilldown Dashboard

** click to enlarge demo dashboard **

This Google Analytics dashboards template focuses on your most viewed pages and your top landing pages and their characteristics over the past 6 months. It is possible to display gender behaviours and the top landing pages for each. In the example above, there isn’t a drastic difference in landing pages per gender. But in the case of an online retail fashion website selling clothes for instance, the top 5 landing pages would be pretty distinctive. The number of users is also displayed, so you can have an idea of the volume of each gender visiting; in our example males are about four time as important as females.

Knowing your landing pages and the behaviour users have on them is a major advantage. Landing pages are extremely important as they are the showcase of your company/product, and they must always serve your purpose number 1: your custom defined conversion. Every link or image that do not serve your goal conversion will just dilute your message and serve that goal badly. Knowing which landing page is the most viewed, and knowing how long users stay on it and the bounce rate each of them has is key, since from these insights you have the chance to improve your website greatly and hence your conversions.

5) Organic vs Paid Search Traffic Dashboard

 Google Analytics Dashboard Example #5: The Organic vs. Paid Search Traffic Dashboard

** click to enlarge demo dashboard **

Our final custom Google Analytics dashboard template compares your Organic and Paid Search traffic. In the snapshot above you can examine both the quantity and quality of the two channels. It can be set for daily, weekly or monthly views, but we opted for weekly in our example.

You can also compare the search queries per type of traffic, and it is relevant in order to target your audience better in the future – be it paid or organic. Analyzing your organic search queries can provide extremely valuable ideas when you want to add new significant keywords to your Adwords account. Likely, this may give you interesting and consistant topics ideas for when you want to develop new organic landing pages.

Once again, this screenshot is only a part of the whole Google analytics demo dashboard, which will give you many more new insights about your search marketing.

Exclusive Bonus Content: How to Take Your GA To The Next Level
Create advanced data visualizations and dashboards with a few clicks!

Google Analytics dashboards are, without a doubt, valuable. When you add datapine’s ability to customize all of your charts for your specific needs, you have a tool that will be indispensable. Plus, the Google Analytics custom dashboard setup has never been easier. In less than a minute, you can connect datapine with your GA account, and get the 5 customized Google Analytics dashboards we discussed in this blog post.

Sign up here for your 14 day free trial and try out datapine’s Google Analytics Dashboard API to test drive these amazing charts for yourself!


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